Yeoh Cheng Huann

A Personal Site on

Financial Planning Journey

 
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About this site

Years of Craftsmanship

This is a personal site that document my journey in the financial planning career, which I call it Bread with Honey. Why Bread with Honey? Because I believe in planning for the basic needs, bread in this sense, while cultivating the tools that sweetens the deal at retirement, and therefore honey.

I am immensely proud of my work and the organisations that I represent. However, regulations do not allow me to openly share the names of the company or agency that I represent without the corresponding red tapes. Will be more than happy to share more in a private conversation.

And if you like what you see, please do drop a note of encouragement or any suggestions to do better.  Come journey with me, and thank you for dropping by.

 

Joy of Planning

Financial Planning is a progressive journey and should be a joyful one. It takes time and committed effort to make sure we stay on track. And that's why our planning philosophy is that we should enjoy the present while preparing for the future.

Protection portfolios should be reviewed annually to make sure it stays relevant, and consistent to what our clients desire. Accumulation and Investment portfolios forms the back bone of Retirement Planning, together with cash-flow management and long-term care in place, we build the golden years that you envisioned.

We know how it feels to have your plans on track. Let us journey with you, to live the life that you have always imagined.

 

 

MY PROMISE

I work with your best interest in mind. I do not compromise quality for time and give my clients realistic schedules that is in line with their goals, dreams and phases of life. I strive for exceptional customer service, communications with clients are prompt and timely and accurate information.

 
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Testimonials

I can always count on Cheng Huann for honest and realistic financial advice. But above all I could always count on him for great service. I have lost count of the number of times when he accommodated my schedule, either by travelling to inconvenient places or meeting at odd timings, all so he could get the financial advice to me. I am confident that he will always deliver sound financial advice and I count it as my privilege to have him as my advisor.
— A/P Goh Yihan, Singapore Management University
Joanna and myself first got to know Cheng Huann in different capacities at work, and later on found out that he was a financial planner. From the onset, CH demonstrated a very strong sense of professionalism and expertise in his work. As I have some background understanding in finance and investments, I questioned and scrutinized every financial products presented to me. In response, CH was able to clinically explain the benefits and trade-offs of each of his proposals to Joanna and myself, and more importantly why those trade-offs were acceptable for us. In particular, CH also advised against taking up certain products at times, as he has assessed that those were not aligned to our needs.

These created many honest conversations about our financial needs both as individuals and as a family unit, and enabled CH to not just be a reliable advisor, but also a trusted friend. As Joanna and I now welcome an addition to our family, we look forward to having many deep discussions with CH about the financial future of our daughter, and of our family.
— Mr and Mrs Chua Sheng Hao (Sheng Hao is a Civil Servant, while Joanna is a journalist).
What first struck me about Cheng Huann was that he was willing and able to answer my questions clearly, sensibly and head-on.

Planning my finances and buying insurance used to be a dreaded chore to be avoided at all cost - it has made all the difference to have Cheng Huann as a friendly face and trusted advisor.
— Elizabeth Tong, Legal Counsel
Cheng Huann has been a long-time friend from school and he has also become my trusted financial advisor. I appreciate his sincerity in understanding my needs and his confidence in proposing the best solutions. Cheng Huann patiently explains all my queries in simple and clear terms. He is knowledgeable about his products without overwhelming people with unnecessary details. I also appreciate his little acts of thoughtfulness, such as remembering and celebrating my children’s birthday. He is someone dependable and trustworthy whom I can turn to every time for good advice. With his strong dedication to client satisfaction and personal development, I strongly recommend Cheng Huann to anyone who is still looking for a financial advisor with that special quality - you need not look further.
— Tan Shu Xiang, Civil Servant
I have know Cheng Huann for more than 7 years, from sharing the same office, to friends and now a trusted advisor for my financial needs. Cheng Huann can be depended to provide good options after spending effort to better understand your needs and current priorities. He keeps in constant contact beyond the annual review and provides much appreciated opportunities to help me secure my retirement needs. All in all reliable, and a friendly face to help you navigate the sometimes confusing ecosystem of financial products.
— Kenneth Tang, Assistant Director, Public Service
Simple, relevant, and comfortable define my customer experience. Since 2010 as my financial advisor, Cheng Huann has distilled my financial needs, wants and goals into easy-to-understand and actionable plans. His approach is professional yet empathetic, bringing me on the journey to understand the available products and investment strategies, and more importantly, what works for me as an unique individual at different stages in my life. He is a trusted advisor who serves with heart each and every time, always open to questions and never pushy for a decision.
— Goh Meixuan, Finance Manager, Microsoft Singapore
I have known Cheng Huann since his time in the Republic of Singapore Navy (RSN). Diligent, logical and conscientious, he was a valuable and dependable team player.

When it came to financial planning matters in his current job, Cheng Huann further developed and grew his skills to be a strong financial adviser. I value a lot his competency and attention to details of every single product and plan we discussed, and I dare say the high level of competency is not common in most financial advisers.

In terms of soft skills, his dedication to his clients and the job to be done, as well as the strong service-oriented attitude he possesses puts him head and shoulders over many others. Most importantly, it enables Cheng Huann to be an all-rounded financial adviser – technically knowledgeable and personally approachable. I am confident he will go on to be an excellent adviser to many more clients.
— Ng Xun Xi, Senior Officer, RSN
Cheng Huann and I worked very closely together for 2 years. My impression of him had always been that he has an impressive work ethic and quick on critical analysis; all whilst being really meticulous and maintaining a strong sense of fairness.

He is a trusted friend and collegue, and that was why he was the person I turned to for my insurance coverage and retirement planning.

I had engaged many financial planners previously, but Cheng Huann stood out for his sincerity in coming up with a plan that was suitable for me. We sat down to find out more about my current financial situation and potential life plans down the road. He compared my existing coverage and investment portfolio with my risk tolerance. He presented the various products available before making his recommendations. He was clinical, succinct and sharp in his analysis of the pros and cons of each product for me; I appreciated the candour and the personal touch.

After the sale, he still catches up often and also provided timely updates on new financial products that have proven to be great investment opportunities. He remains a friendly face beyond the usual planner/client relationship.
— Toh Thiam Wei, Director, Indie Tours Singapore
Cheng Huann is not only a personal friend but also a trusted advisor. He goes beyond the standard product offerings and tailors your financial portfolio and life coverage in a smart way to maximise every dollar return and coverage.
— Chang Zi Ying, Analyst, Credit Suisse Singapore
I have known Cheng Huann for over twenty years, but that is not the reason I chose him as my financial adviser.

From a professional perspective, he has been an exemplary adviser- a good listener who pays attention to my needs and preferences, knowledgeable about his products, and provides sincere service with heart.
— Wong Choo Sin, Director, Enterprise Singapore
Cheng Huann is my older cousin and has always been a very wise person that I look up to. He is determined, smart and someone you can look to when you need sound advice. I have seen how hard he worked to achieve what he has today, through hard work, effort and sincerity. He is patient and knowledgeable, always giving me sound advice when it comes to financial planning (from entering the workforce to buying a home and then having kids) He is never pushy and only recommends policies based on your needs. He is also very thoughtful and dedicated to his work. I often throw him sudden travel plans or insurance questions and he is often very prompt in responding to requests. Even with the success he has achieved through the years, he is never complacent and continues to work as hard as he first started out. I would strongly recommend him to anyone who requires a financial planner. He takes very good care of me and my family and is never absent when we need him.
— Goh Rongzhu (Mrs Johan Kinnear), Tax Manager


 

About Me

MY NAME IS cheng huann

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I started my financial planning journey in November 2010 and has been enjoying every bit of the work since. The best moments of the career? Seeing clients benefit from the planning we have done together and having that meaningful relationship with them. I’ve gotten some great advice from my dad, who has been in the construction business for over 30 years. "Establish a friendship, not just a transaction and you will have a great career." I am having the ride of my life.

I am committed in continuously developing my craft in order to provide high standards of advice and service to my clients consistently. Current financial planning qualifications, conferments and involvement includes Chartered Financial Consultant, Chartered Life Underwriter, Institute of Banking & Finance (Advance), Registered Financial Consultant, Associate Estate Planning Practitoner and numerous regional and international conferences.

My other interest is in training and coaching and is certified in youth sports coach, mentoring and classroom facilitation for adult learners.


Connect

Think we have a connection? Let’s make friends! Humour, may be included.


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